Alfredo Häberli was born in 1964 in Argentina and came to Switzerland when he was 13. After his schooling as a structural engineering draughtsman, he studied industrial design at the Zurich University of the Arts until 1991 and shortly thereafter founded his own studio. During his studies he had already participated in concepts for exhibits and later curated such extensive projects as the Bruno Munari show in the Museum für Gestaltung. His international breakthrough as an industrial designer came to be with the modular shelf system “SEC”, which Häberli designed for the Italian company Alias in 1997. Since then he's created countless designs with a strong mix of emotionality and function for internationally important brands like Camper, Iittala, Kvadrat, Luceplan, Georg Jensen, Vitra and Moroso. Alfredo Häberli has received many awards and in 2009 was named Designer of the Year by Architektur & Wohnen magazine. His current studio, “Alfredo Häberli Design Development” he founded in 2000 and he works with his current team in Zurich Seefeld.