The partnership between MINI and 25hours Hotels consists of two parties that stand for passion and a rather unique attitude to life.

The MINI brand is not only known for that go-kart feeling and pure driving fun, but also stands for an intense, individual and unconventional attitude to life. A MINI is more than just a car. MINI prefers to focus on emotions and passion rather than grand gestures. It prefers to delight people rather than just impress them. It seeks to be different rather than be nothing at all. This makes MINI the perfect partner for 25hours Hotel Company. As part of the collaboration, guests at one of the 25hours hotels have the opportunity to choose one of a range of MINI models to take out for a free spin. And any guests who bring their own MINI can get a 15 per cent discount on the best available price of that day.

25hours Hotels epitomise contemporary hotel experiences in distinct boutique hotels that wow, surprise and inspire with their design and authenticity. And this is precisely what our five-year partnership and exciting work together are built on. MINI and 25hours Hotels are both passionate brands whose aim is to shape emotional encounters together.

Head of Product and Brand Communication for MINI Germany

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L'agence 14 septembre

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