Strategy

25hours hotels is a fresh and dynamic hotel brand, which builds upon the shoulders of traditional hotel business and searches for new answers to the demands of an urban, cosmopolitan, culturally interested and brand aware audience. We develop individual, made to measure hotels with personality in lively locations. Our concepts are based on dynamism, surprise and a touch of adventure, with each development having its focal points. We fully devote ourselves to creating unique destinations with soul, which are inspired by their locations and shaped by art, culture and stories of their surroundings. Our commitment and caring for details is time-consuming and thus we are growing unhurried but steadily in metropolitan destinations with a vibrant sentiment.

Extra Hour Lab

25hours is expanding and targets new destinations. The extra hour lab, a multi-competence unit within the hotel group, accompanies that growth and is responsible for the development of magic moments, surprising concepts, individual stories, extraordinary designs, forward thinking partnerships and innovative ideas that set the 25hours hotels apart from the rest of the hotel market.

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Development Scopes

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Target Cities

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Facts & Figures

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Projects

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Partners