Elvis Presley, Kurt Cobain, Andy Warhol – they all wore Levi’s jeans. The fashion label stands for music, art and design. The concept for the 25hours Hotel Frankfurt by Levi’s was created as a monument to the love between Americans and 25hours.
In summer 2018, the cult hotel will be renovated. Creative mastermind Michael Dreher and the Frankfurt-based interior design team at Morgan Interiors are responsible for this, and came up with a surprising new name and concept. At a central location, exactly at the point where the colourful lights of the Bahnhof district meets the bourgeois west end, there will be a hotel that can take you on a trip around the world. The 152 rooms are dotted with nods and winks to adventurous trips and legendary expeditions, people from all over the world, their countries and stories. The Chez IMA Restaurant will also be given a new sheen and will continue to enchant visitors with its simplistic food served in a casual setting.