Extra Hour Lab

Since 25hours Hotels boast an unconventional mix of contemporary services, concepts and designs, the extra hour lab is responsible for the development and curation of these magic moments, surprising concepts, individual stories, extraordinary designs, forward thinking partnerships and innovative ideas that set the 25hours Hotel brand apart from the rest of the market.
Within the 25hours Hotel group, the extra hour lab is a multi-competence think tank unit that pools different areas of expertise: design, cultural research, concept development, storytelling, but also the professional expertise of marketing or hospitality operations. It is a creative hub to cover the topics that most influence the guest experience and 25hours brand. The lab teams work on new concepts and design developments for new products but also as innovation incubator and problem solvers for the group's existing hotels. 


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